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Marketing Manager Jobs Marketing Manager Jobs

Posted on: October 6th, 2010 / In: Manager Jobs, Marketing Jobs

Marketing plays an important role in almost every industry sector. In its simplest form, it is about ensuring that customers’ needs are met whilst maximizing the profits of a company. A marketing manager’s responsibilities can vary enormously, but will always have this as a central objective. Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm’s profits or share of the market while ensuring the firm’s customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services, are some of the most common responsibilities of a marketing Manager.

All industry sectors employ marketing managers. Jobs are generally concentrated around major cities such as London, Edinburgh, Birmingham and Liverpool. This is a popular area of work so competition can be intense. There are no set entry routes, but marketing managers often progress into the role after gaining several years of marketing experience, possibly as an executive or assistant, or in a specialist role such as advertising or brand manager. Typically, employers look for graduates. On-the-job training is complemented by professional marketing qualifications, and these range from introductory certificates to advanced level qualifications.

Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources as well as principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects are key essentials for landing a Marketing jobs, as these are major part of the persons practical knowledge than that of his/her theoretical know-how

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